At Philips, growth means more than career progression, it’s about doing the work of your life to help the lives of others. We empower our people to harness the power of together, innovate boldly, and make a world of difference in health technology. Growth at Philips is a journey of expanding your expertise, embracing new challenges, and shaping solutions that deliver real impact for patients, customers, and communities. In this Q&A, Cecilia Mariana, Head of Partner, APAC and Malaysia Country Sales Lead (interim) shares how she lives these values every day, demonstrating what it truly means to “grow as yourself” at Philips. It explores her journey of growth, leadership, and sales excellence at Philips.

What does “growth” mean for a sales leader at Philips?

Growth at Philips means consistently raising the bar, leveraging market insights, embracing new technologies, and learning from every challenge. It’s about expanding your sales expertise, mastering innovative strategies, and driving measurable impact for the business, your team, and our customers. At Philips, you’re empowered to shape your own path and contribute to a healthier world.

Can you share a sales achievement that transformed your career?

Starting as Channel Manager for Patient Care Clinical Informatics (PCCI), I built the business from the ground up starting with one partner, no team. Through targeted transformation programs and a focus on innovation, we achieved an 86% CAGR over three years, scaling our network and revenue. Later, leading Patient Care and Monitoring Solutions (PCMS), our team won the highest APAC award, and the business grew from €1.3 million to €16 million. These milestones reflect Philips’ commitment to empowering sales leaders to drive real change.

How did you win in a competitive market?

When I was Indonesia National Key Account Lead, I faced a market where Philips Indonesia was underestimated in the private hospital segment. By implementing robust sales strategies, fostering team commitment, and securing management support, we achieved a 260% CAGR in three years and captured significant market share.

What role does teamwork play in sales success?

Sales excellence is a team sport. Our dedicated team and partners collaborated to deliver outstanding healthcare solutions. We build trust and constructive collaboration not only through business wins but also by engaging in social initiatives, strengthening our commitment to each other and to our customers. Philips’ inclusive culture ensures every voice is heard and every contribution matters.

How does Philips support sales leadership development and innovation?

Philips invests in leadership and innovation through programs like the APAC Future Path initiative, which provided immersive learning and real-world project experience. Winning the six-month capstone project, a flagship initiative designed to develop future leaders, with my team helped me sharpen my leadership skills and build strong connections with top talent across the region. At Philips, you’re encouraged to experiment, innovate, and grow, supported by a global network of experts.

What has your global market experience at Philips taught you?

Leading partner management across APAC and recently taken 2nd role as Malaysia country sales lead has given me a deep appreciation for diverse markets and cultures. Navigating complex business environments, adapting strategies for different regions, and collaborating with global teams have been invaluable experiences. Philips’ global reach and commitment to meaningful work allow sales professionals to make a real impact, locally and worldwide.

What advice do you have for experienced sales professionals considering Philips?

Embrace every challenge as a chance to grow your impact. Don’t fear setbacks, they’re steppingstones to greater achievements. Stay focused, be open to new strategies, and build strong relationships. At Philips, you’ll find the support, opportunity, and purpose to drive sales excellence and make a difference in people’s lives.

At Philips, your career is more than a job, it’s a chance to collaborate with top customers and talented colleagues from around the world. Join us and experience a culture where growth, innovation, and teamwork have real impact in health technology.

If you’re ready to work alongside industry leaders and make a difference every day, explore your future at Philips. Apply here.

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