A shift in the work mindset has contributed to changes that have seen growth in alternative types of employment such as remote work, freelance, short-term engagements and contract projects. 1 2 Companies embracing this new world of work recognise that as workforce needs and demands continue to shift, it is essential to respond in a way that meets the needs of the individual and the organisation.
For Philips' HR Lead, Aimée Badcock, championing a gig culture was a path towards attracting and retaining top talent in a dynamic global business.
“At Philips, we strive to be an employer of choice by encouraging professional growth with the continuous development of skills and careers,” explains Aimée.
“This programme enables employees to gain knowledge, strengthen their networks and explore other areas of our business.”
A commitment to engaging employees and providing an innovative learning workplace experience helped spearhead the launch of a successful gig pilot programme within the global HR community.
The response was very positive, people could see the potential to develop their career by gaining experience they would not get otherwise.
"It offered the opportunity to collaborate with new and diverse colleagues and acquire tangible skills while exploring a career path they may want to pursue in future.”
“As part of the preparation we surveyed employees asking about which areas in the company they might want to work, and the types of experiences and skills they would like to cultivate.
Among the responses were specific requests such as solutions experience, digital marketing and data analytics.