“This is my first year working for Philips, but I felt at home right away.”

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Name : ​​​​​​​Mascha Geerts-Prins

Position : ​​​​​​​Communication manager

Joined Philips : October 2018

Mascha Geerts-Prins is the communications manager for Philips Innovation Center Eindhoven, the largest innovation hub of Philips worldwide, that is located in the historic heart of Philips: Eindhoven. For her Life@Philips Insta-takeover she is keen to share her own passion for this community full of research, development, design and production. Since during her week of the takeover it is Dutch Design Week Eindhoven, she will include some posts referring to this event specifically. 

After working for an agency for a few years, where I worked for different technology companies, I wanted more focus and depth in my daily work. I knew exactly what I wanted for my next position. With this job I got all that. 

“I am working in the Brand, Communications and Digital team, where I felt at home right away. Because of my colleagues, but also because of the scope of my work. It’s my job to make people, both internally as externally, aware of all that is happening in this area. There are so many great stories to tell! Not only about our innovations, but also about our people and about what a great place to work this is.”

I am lucky that I get to work with colleagues from all of our sites in the Eindhoven region. Despite being one Philips, all of the sites have their own atmosphere and style and it’s interesting to be part of them all.

“Annually, Philips invests around EUR 1.7 billion in R&D. Of that, around EUR 670 million is spent in the Netherlands. Many global divisions are based at the Philips Innovation Center Eindhoven. Among them are the largest Philips Research & Design community worldwide, HQ of Philips Intellectual Property & Standards Group, HQ of Philips Innovation Services offering consultancy to external parties and the Health Informatics digital hub for the co-creation of connected solutions for healthcare and digitization of care solutions. Many Philips patents originate from the Eindhoven region. Eindhoven drives a tremendous part of the global innovation in health technology.”

The purpose of combining our efforts in the Philips Innovation Center Eindhoven is to deliver a powerful contribution to the global Philips strategy in health technology. 

“There are 8.500 people from 82 different nationalities working in the Philips Innovation Center Eindhoven, who all team up to achieve this and contribute to the mission of our company: improve the lives of 3 billion people a year by 2025. For me personally that means I get to work with very bright and smart people, who all are driven to give their best. Working alongside them, drives me too. I work in teams that not only consist of people who work in communications or marketing, but also with for instance software engineers or researchers from various backgrounds. That makes it all the more interesting. I learn more about what we do literally every day. And the more I learn, the more inspired I get.”

One of my responsibilities is to take part in the organization of some of our events. For Dutch Design Week I am mainly involved in putting the communications in place for the events organized by Philips Design.

“In October of each year, Dutch Design Week (DDW) takes place in Eindhoven. This is the biggest design event in Northern Europe and it presents work and ideas of more than 2600 designers to more than 335,000 visitors from home and abroad. In more than hundred locations across the city, DDW organizes and facilitates exhibitions, lectures, prize ceremonies, networking events, debates and festivities. DDW is different from other design events, because it concentrates on the designs of the future, which matches excellently with our work.”

During this year's Dutch Design Week (DDW), Philips will be taking part in the program with two exhibitions: the Design Awards Show in the Philips Museum and the expo 'Chronic Health, if not us, then who?' at the Embassy of Health at the Innovation Powerhouse on Strijp-T.

“Since it was founded in 1925, Philips Design has developed into an important partner for strategic change at Philips. Each year, Philips Design wins more than 130 design awards in global competitions!  Through the Design Awards Show, we can show how from a design perspective, Philips Design is involved in the healthcare transformation. Also Philips Design follows the rapid changes in our society by continuously researching trends and movements in healthcare. However, it remains difficult to predict what will happen and what the impact will be. Using the Design Probes method, Philips Design worked with a team of students from the TU/e and Design Academy to gain insights into the future of healthcare.”

We open our doors to students many times a year by participating in events from third parties like Brainport, or we organize symposia ourselves for instance. This way we give them a chance to experience what it’s like to work at Philips. 

“As I am very enthused about working here, this is something I like to share with others. Not only students, but also a broader audience. My work gives me the chance to do exactly that. It’s a full job, but I have a lot of flexibility and freedom, also to work from home if that helps me. That way I can maintain a good work-life balance. Not only regarding my family (I have a teenage son), but also with friends and my hobbies, like going to watch PSV when they play at home in the Philips Stadium. I’m a very happy person. Doing a job I love, in a city that is home to me.”